How To Prepare For The Next Crisis | Anton Gunn

I know everybody is worried about what the next crisis is going to be.  Ask yourself if you are prepared for crisis management.

It seems like for the last two years, we’ve been hit with nonstop crisis. 

Just when we’re getting past one, another pops up. 

We’re managing in a ‘new normal’, continuously thinking about what the next crisis could be and how we’re going to manage it. 

If you aren’t prepared for the next crisis, things will spiral out of control. 

You can lose staff and your own confidence. 

You may even lose your own mental health and stability. 

Let’s not even talk about the financial impact a crisis can have on your organization. 

There’s a lot of things that can go wrong. 

Whether it’s a global pandemic or racial and social unrest, there’s going to be another crisis that will be problematic. 

Three Things To Focus On To Prepare You For The Next Crisis 

1. Mindset 

Your mindset is everything. 

Are you taking time to rest? 

Are you taking vacations? 

You don’t want to burn yourself out. 

Then when the next crisis comes, you won’t be prepared because you’re at your wits end. 

So, focus on your mindset. 

This means taking time off but also reading up on what may happen next. 

You need to find an economist that you can follow on social media to hear their thoughts on the future of healthcare. 

There are many resources that can give insight on what the next big thing is. 

You need to understand this so you can prepare yourself mentally. 

If you know what’s coming, it’ll be less of a surprise. 

When it’s not a surprise, you can respond to it instead of react to it. 

As a leader, it’s important to learn how to respond to crisis instead of react to crisis. 

2. Skillset 

You need to focus on your skillset. 

Do you know how to manage crisis communications? 

Do you know how to manage crisis? 

Have you done strategic crisis management from a process and planning perspective? 

This may be a good time to take a course to understand how to manage crisis. 

Sharpen your financial acumen to learn how to manage resources while in a crisis. 

Focus on improving your skills. 

You’ve got to grow as a leader

This may even mean going back to school. 

All of these things can sharpen your skillset. 

3. Change your relationships 

You have to put people in your circle that have the experience and expertise that you don’t. 

They have knowledge and skills that you don’t. 

Do you have someone in your organization that has a background in crisis management or communication? 

Do you have someone who knows about emergency response functions?  

We don’t know exactly when the next crisis will come, but it’s best to arm yourself with intellectual pursuits that will help you prepare mentally. 

You also need to arm yourself with skills and training that will give you the tools to thrive.  

If you don’t have that, surround yourself with people who have those skills. 

This will help you manage the next crisis. 


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