Motivated and prepared teams with the right tools can not only survive a crisis, but they can also thrive in uncertainty.

Unfortunately, the best teams can quickly fall apart in turbulent times without a crisis leadership strategy.

Global instability, political disruption, economic uncertainty, and other catastrophic events are just a few potential crises that can devastate an organization. An online poll of more than 2,000 executives and organizations found that a large percentage of respondents did not know what their biggest gap in crisis preparedness would be. Further, half of the respondents were unsure whether their teams would even be prepared to respond to a crisis.

Not having the tools to respond can cost an organization everything. Loss of revenues, market share, and brand positioning, plus a loss of talent and employee trust, are the first things that can impact your organization in times of uncertainty.

We all face moments when the future feels uncertain. For Anton Gunn, that moment came more than two decades ago during a time of national crisis and personal adversity. With no guarantees and no clear path ahead, he made a choice that defined his life—leading forward when it mattered most. That decision would take him from uncertainty to advising a U.S. President and transforming organizations nationwide. Today, he equips organizations with the tools to navigate uncertainty, strengthen culture, and lead with clarity when others are unsure of what comes next.

With more than two decades of successful leadership development experience, helping some of America’s top organizations, Anton teaches that any high-performing team can thrive through tough times by embracing a few key principles modeled by some of the greatest leaders.