Your organization has a brand. 
 
I’m not talking about the brand that you market to your patients or your suppliers.  
 
I’m talking about your brand in your community.  
 
What does your community know about you, think about you and view as your reputation? 
 
 You’re probably the largest employer in your community and have more people connected to your brand than you can imagine.  
 
Every time you or someone on your team goes to the dry cleaner, the pharmacy, and change out of their scrubs, they wear their badge. 
 
They’re letting everybody know that they work for your organization.  
 
As a leader, what is your expectation about your team? 
 
You really want people to have a good feeling about you from the inside out.  
 
In order to make sure your brand is thriving, as it relates to your community and the surrounding community, there are a few things that you can do. 

You may be a new leader in your organization.

It’s a new role for you; a new opportunity for you to have a tremendous impact.

But if you don’t do the right thing, the right way, at the right time — it could be disastrous for you.

There’s nothing worse than seeing a new leader start to flounder.

When you start to flounder, the people who report to you will immediately second guess whether you deserve the job in the first place.

If they start to second guess you, it becomes harder for you to lead them.

As a new leader, you’ve got to thrive.

You cannot afford to have doubt about your position.

Some people think just because you get a title or a new office, all of a sudden everybody is supposed to listen to you.

You’re entitled to credibility because of your title, but only for one day.

And then the next day you have the earn it every single day.

So the question is, how do you earn credibility as a new leader?

There may be some things that don’t make you feel good about where you work right now.

You may have seen things that are questionable in terms of ethics.

You’ve tried to say something about it, but it’s fallen on deaf ears.

Now you’re feeling that you may be complicit in bad behavior.

You’re not sure what to do.

We’ve all been in organizations where leadership has made a decision that we don’t agree with.

They’ve done something that doesn’t seem to be ethical.

Maybe it’s not in the best interest of the patient or the employees.

You’ll have all kinds of problems if you don’t address issues around ethics.

You’ve got to step up and do something about it.