The Presidential Principles

How To Inspire Action and Create Lasting Impact

Is Your Leadership Presidential?

Historically, presidents have represented the apex of leadership. Though there are a myriad of variations in presidential leadership, author Anton Gunn has experienced some striking similarities that all strong leaders present. 


In a blend of Anton’s personal stories and his experiences with Presidents George H.W. Bush, Clinton, George W. Bush, and Obama, The Presidential Principles aims to help individual and organizational leaders develop effective leadership practices that inspire service and build a lasting impact on the people they lead and serve.

Discover How To Lead 
Like a Commander-in-Chief

Divided into three main parts―service, empowerment, and legacy―the book dives deep into each of the 7 principles that Anton believes only the best leaders exemplify.

Principles like “inspire others through your action,” and “preach what you know,” are only a couple of essential lessons for anyone who wants to improve their leadership. As a leadership coach and a former politician, Anton knows what it takes to be a powerful leader. Let The Presidential Principles help you learn leadership traits that will allow you to impact your organization the way the President has an impact on America.

Key Takeaways from the Book

Serve Your Team

Discover how to serve your people to empower them so they can take action.

Inspire Action

Go above and beyond by inspiring your team to become their very best. 

Make an Impact

Make a difference in the lives of those you lead and learn how to build a lasting legacy.

Buy the Book

You can buy the book at any of the major outlets listed below, simply click the icon.

For information on purchasing large quantities, please email

beyond the basic characteristics of leadership books

“The Presidential Principles goes beyond the basic characteristics of leadership books. … It explains how your true passion lights fire in you to accept a call to service. … The Presidential Principles outlines how we can serve and when leadership and service unite to become a powerful tool in our life of service.”

- Tyrus T. Lyles, Ed.D.

I encourage everyone to buy it for a friend or your staff

“Gunn’s ability to make the subject of leadership engaging through story-telling made the book more practical for right now use. Not only do I strongly recommend this book for purchase, but I encourage everyone to buy it for a friend or your staff. This is definitely one that I will continue to reference in my research moving forward. “

- Rev. J. Derrick Cattenhead,
Central UMC-Florence

the Napoleon Hill 'Think & Grow Rich' of this generation

“Anton has completely flipped the script on leadership with his new and thought-provoking book. … THIS BOOK IS A MUST HAVE!! It is the Napoleon Hill ‘Think & Grow Rich’ of this generation and future generations. If you are looking to be motivated to action, inspired to move, or empowered to do more this book is a must read!”

- Aubria Greene

Meet the Author

Anton is a best-selling author, internationally-recognized speaker, and leadership expert. He previously served as a senior official in the Obama Administration at the U.S. Department of Health & Human Services and a South Carolina state legislator.


Anton has been featured in the TIME Magazine, Los Angeles Times, Wall Street Journal, and Inc Magazine. He also has appeared on Fox News, ABC’s Good Morning America, CBS Evening News, BBC News and The Situation Room with Wolf Blitzer.

He regularly speaks and shares insights on on leadership, engagement, and healthcare.