free course: 4 STEPS TO A WORLD CLASS WORKPLACE CULTURE

How To Protect Your Personal Brand

The most important thing as a leader in your organization is your personal brand. 

What do you stand for?  

What are your values?  

If someone says your name, what are the first three words that come to their mind? 

What do they know you will do above all else? 

What do they know you will never do? 

Many times, when we get attached to an organization, our personal brand can get lost in the organization’s brand. 

It becomes a reflection on us and not the other way around.  

Your personal brand is everything.  

When you have a bad personal brand, it will reflect long beyond your current position. 

So, you must make sure your brand reflects positively. 

To protect your personal brand, here are a few things you need to do every day. 

1. Remain authentic. 

If you focus on who you are and stop trying to be someone that you’re not, you can protect your personal brand. 

Always remain true to who you are. 

When things get tough, the real you will come out. 

There’s no point in pretending to be someone else. 

2. Make your values known. 

Everyone should know your values. 

My first value is service above self; I want to be valuable, useful and in service to other people. 

My second is empowering people; using my resources to provide others with more resources. 

My third is legacy. Legacy is understanding that success without a successor is a failure. 

Those are my values, but what are yours?  

What are the things that when people hear your name, they know you stand for? 

To protect your personal brand, you’ve got to remain authentic and hone in on your values. 

If you do this, you won’t ever have to worry about having a tainted brand. 

Anton
Facebook
LinkedIn
Twitter
Email

Recent Posts

What to Look for in Your Next Executive Role

You finally realize that it’s time for you to move on to a job where your talents are appreciated.

Now, you’re evaluating what you should be looking for in your next executive role.

You’ve been through the fire before and you know how hard it is to work in an organization with a leader that doesn’t value your skills and a team that doesn’t respect your expertise.

This doesn’t allow you to help the people you came to help; the patients and the frontline members that look up to you.

You need to be in an environment that nurtures you but there is a chance you can jump out of this frying pan and into one that’s worse.

You need to slow down and really think about what environment you want to be in and what it takes to be successful as a leader.

Read More »

Why Nursing Leadership Is Important

Everyone needs to understand why leadership in nursing is important.

Let me explain what’s happening right now.

There are 9.7 million healthcare workers on the front lines in healthcare.

It is projected that in the next five years, 6.5 million of those workers will leave the healthcare industry and not come back.

It is also projected that only 2 million people will replace that 6.5 million leaving.

This means that in the next five years, we’ll be in a healthcare crisis.

Right now is the time for you to be a nursing leader with impact.

Read More »